# Generation Impact: How Next Gen Donors Are Revolutionizing Giving

- Link: https://fundraising.co.uk/books/generation-impact-how-next-gen-donors-are-revolutionizing-giving/
- Published: 2020-11-26T11:23:00+00:00
- Author: Howard Lake

**An insider’s guide to the coming philanthropic revolution.**

Meet the next generation of big donors-the Gen X and Millennial philanthropists 
who will be the most significant donors ever and will shape our world in profound
ways. Hear them describe their ambitious plans to revolutionise giving so it achieves
greater impact. And learn how to help them succeed in a world that needs smart, 
effective donors now more than ever.

As “next gen donors” step into their philanthropic roles, they have not only unprecedented
financial resources, but also big ideas for how to wield their financial power. 
They want to disrupt the traditional world of charitable giving, and they want to
do so now, not after they retire to a life of philanthropic leisure.

_Generation Impact: How Next Gen Donors Are Revolutionizing Giving_ pulls back the
curtain on these rising next gen donors and the “Impact Revolution” they seek, offering
extensive firsthand accounts and expert analysis of their hands-on, boundary-pushing
strategies, as well as their determination to honour the legacies they’ve inherited
and the values they hold.

This Updated and Expanded edition includes new, practical resources designed to 
help those who work with next gen donors to engage with them in even more productive
and effective ways – to help them become the sort of transformational donors we 
all need them to be in this pivotal time. Three Best Practice Guides offer targeted
tips for key audiences – nonprofits and fundraisers, families, and advisors – and
introduce new data and additional featured donors. A new Preface answers the most
pressing questions asked by the thousands of readers already energised by Generation
Impact, including what has changed in the world in recent years and how these influential
emerging donors are responding.

Adapting to the revolution that next gen donors are bringing may not be easy, but
this book can help.