# Fundraising When Money is Tight

- Link: https://fundraising.co.uk/books/fundraising-when-money-is-tight/
- Published: 2009-03-12T16:27:00+00:00
- Author: Howard Lake

**A strategic and practical guide to surviving tough times and thriving in the future,
this nonprofit survival kit for hard times is published in The Mal Warwick Fundraising
Series.**

## Reviews

“This is a must-read for all of us in fundraising. Mal Warwick includes practical
approaches for difficult economic times, from zero-based thinking about our programmes
to strategies for relating to our donors and making certain our fundraising programmes
are prepared to succeed not only now but when the economy recovers.”
**Eugene R.
Tempel,** president, Indiana University Foundation

“Brilliant! No nonprofit organisation can afford to ignore the insightful advice
Mal Warwick offers in this concise and eminently readable book. It’s practical, 
down-to-earth, and addresses the complex, real-world challenges of raising money
in tough times.”
**Ben Jealous,** president, NAACP

“_Fundraising When Money Is Tight_ is an important book in a difficult time for 
all. This is the right book for anyone who is committed to advancing the public 
good.”
**Jane Wales,** founder, Global Philanthropy Forum, and vice president, Aspen
Institute

“This is a must-read book by any fundraising manager. It’s timely, it’s a good read,
and the moment I put it down I made sure my managers got focused, got real, and 
got with the project today.”
**Mark Astarita,** director of fundraising, British
Red Cross

“…there is loads of good advice for fundraising during these times which also translate
into when times are good”
**Sean Triner, Fundraising Recession Watch**, March 15,
2009

“Add Mal’s survival guide to your first aid kit.”
**The Agitator**, 26 March 2009

“Mal Warwick has just written a book…on specific things you can do to minimise your
costs and ensure that your organisation is in a position to resume growth when the
crisis passes (and it will!)”
**Suzanne Rainey**, Influence, 31 March 2009