# Fundraising Strategy

- Link: https://fundraising.co.uk/books/fundraising-strategy/
- Published: 2021-08-16T08:01:00+01:00
- Author: Howard Lake

**Do you lurch from one fundraising campaign to the next, or are you able to step
back and take the long view? The way you approach fundraising can make all the difference
to your charity’s success and its ultimate survival. **

The prudent fundraiser has to have a strategy in place that is both robust and dynamic,
and this book will set you on the path to achieving that.

Grounded in robust theory but with the needs of practitioners at its heart, this
book will be your indispensable aid. It shows you how to:

 * Understand the internal and external fundraising environment
 * Identify your strategic objectives and key audiences
 * Structure your tactics
 * Track, measure and control your plan
 * Avoid strategic wear-out

With additional insights around contemporary issues and advice on how to establish
an ethical framework for your fundraising, this guide is a pre-requisite for all
fundraising professionals.

> Exciting times! [@ClaireyJaneR](https://twitter.com/ClaireyJaneR?ref_src=twsrc%5Etfw)&
> I are putting finishing touches to a final draft of the book we're writing: 'Fundraising
> Strategy', published by [@DSC_Charity](https://twitter.com/DSC_Charity?ref_src=twsrc%5Etfw)
> late 2021. Sign up here for more info & special offer news as the publication 
> date approaches![https://t.co/qBew5BHmbh](https://t.co/qBew5BHmbh) [pic.twitter.com/sQSnIxQ27y](https://t.co/sQSnIxQ27y)
> — Richard Sved (@richardsved) [March 26, 2021](https://twitter.com/richardsved/status/1375495103536566273?ref_src=twsrc%5Etfw)

> Very excited! Today, Fundraising Strategy, the book that [@ClaireyJaneR](https://twitter.com/ClaireyJaneR?ref_src=twsrc%5Etfw)
> and I have written on… erm… fundraising strategy is available to pre-order! For
> further information and to get an exclusive 10% discount code, please sign up 
> here: [https://t.co/qBew5BHmbh](https://t.co/qBew5BHmbh) [pic.twitter.com/gdrpmd0FJm](https://t.co/gdrpmd0FJm)
> — Richard Sved (@richardsved) [July 12, 2021](https://twitter.com/richardsved/status/1414604365453799425?ref_src=twsrc%5Etfw)

## WATCH: Richard Sved and Clare Routley on their new book ‘Fundraising Strategy’

Video: Directory of Social Change

You can order from the [Directory of Social Change](https://www.dsc.org.uk/publication/fundraising-strategy/)
or from bookshop.org: