# Fundraising Principles and Practice

- Link: https://fundraising.co.uk/books/fundraising-principles-and-practice/
- Published: 2017-04-28T10:43:00+01:00
- Author: Howard Lake

**_Fundraising Principles and Practice_ provides a unique resource for students 
and professionals seeking to deepen their understanding of fundraising in the current
nonprofit environment. **

In today’s sophisticated world of financial management, regulation, and nonprofits,
the competent fundraiser who carries a deep understanding of the science, law, and
psychology of raising money is in the highest demand across the industry. _Fundraising
Principles and Practice_ is the first and only guidebook conveniently to package
a complete course for mastering the critical knowledge and skillset to fundraise
for nonprofits.

Under the direction of two thought leaders from the Hartsook Centre for Sustainable
Philanthropy, this outstanding group of contributors offers peerless depth of coverage
and practical insight into their respective areas of expertise. Professionals and
future practitioners alike gain single-source access to a thorough resource of knowledge
and tools for making an organisation’s mission come true through donor funding.

Take a look at the prevalent theories driving today’s industry, what solidifies 
donor loyalty, the nuanced relationship between branding and fundraising, the psychological
reasons behind why people give, and so much more. Every chapter is crafted to provide
a memorable understanding of the covered material, complete with clear learning 
objectives, recommendations for further reading, illuminating case studies, summary
self-test questions, and practical exercises.

The multiplatform pedagogy goes beyond the page to the digital realm and expands
the number of case studies and self-test questions, provides organised links to 
leading sources of sector information, and categorises reading lists for each topic.
After completing the step-by-step program inside this revitalised second edition,
you can hit the ground running in the real world to:

 * Immediately take control of an organization’s fundraising with an accurate audit,
   identification of goals, and a fully aligned plan for reaching them
 * Fortify the heart of any nonprofit by enhancing its case for support with a thorough
   updating to the latest conventions, applying refreshing techniques to sharpen
   its case, and designing it to inspire and motivate
 * Establish a system for continuous improvement with ongoing assessments, including
   best practices for benchmarking, ensuring accuracy, and new ways to appraise 
   the return on fundraising investments

Fundraising is the engine of every nonprofit, and with _Fundraising Principles and
Practice, Second Edition,_ you can develop a supercharged system that makes success
the expectation.

## Reviews

“Not only will fundraisers benefit from this comprehensive yet accessible text, 
but this should be required reading for all nonprofit practitioners and scholars.
Reading this book will provide valuable insight on a vital subject and enhance the
success of any fundraising effort.”
**John B. Ford**, president, Academy of Marketing
Science and professor of marketing, Old Dominion University

“This is not just a how-to-do-it book. Rather, it provides deep knowledge about 
the nonprofit sector, its role in society, and the values and psychology of giving
that is essential to responsible and effective fundraising.”
**Paul Brest**, president,
William and Flora Hewlett Foundation and author, Money Well Spent

“Adrian Sargeant is the world’s foremost fundraising scholar. This text will be 
invaluable to the beginner, but new research findings mean it should also be a must
read for established practitioners.”
**Steve Thomas**, co-chair, Resource Alliance,
and chairman, Stephen Thomas Ltd, Toronto

“Designed and written to fill the void in current fundraising and development textbooks
for both undergraduate and graduate students studying nonprofit management and leadership,
Fundraising Principles and Practice surpasses my expectations for a comprehensive
approach that will benefit American Humanics programs.”
**SueAnn Strom**, vice president,
Academic Partnerships, American Humanics(R), Inc.

“Sargeant is the accessible academic and this is typical of his work. It is rigorously
researched, clear, concise, well written, well presented and entirely appropriate.
Any fundraiser who knows what Adrian knows will outperform the others. It’s as simple
as that.”
**Ken Burnett**, author, Relationship Fundraising and The Zen of Fundraising