# Fundraising Online

- Link: https://fundraising.co.uk/books/fundraising-online/
- Published: 2006-09-24T20:01:00+01:00
- Author: Howard Lake

**Using the Internet to Raise Serious Money for Your Nonprofit Organization**

Search-engine marketing, blogs, personal fundraising pages, and podcasting are just
a few of the strategies and techniques outlined in this handbook to assist fundraisers
in harnessing the power of the Internet.

This guide outlines a step-by-step approach to taking advantage of the e-philanthropy
revolution, including a discussion of the pros and cons of soliciting funds on the
web and an evaluation of creative business models – from online donor-recognition
pages and virtual charity shopping malls to e-commerce and click to give sites.

Advice on developing a strategic online fundraising plan and a section on how to
successfully engage in nonprofit e-commerce, selling goods and services online, 
order fulfilment, customer service, payment processing, and handling returns are
also included.