# Fundraising Management: Analysis, Planning and Practice

- Link: https://fundraising.co.uk/books/fundraising-management-analysis-planning-and-practice/
- Published: 2021-08-24T08:23:00+01:00
- Author: Howard Lake

**Applying the principles of marketing to nonprofit organisations and the fundraising
sector is vital for the modern fundraiser who wants to increase profitability and
diversify their fundraising efforts in this challenging industry.**

This comprehensive how-to guide provides a thorough grounding in the principles 
underpinning professional practices and critically examines the key issues in fundraising
policy, planning and implementation.

This new edition of _Fundraising Management_ builds on the successful previous editions
by including an integrated theoretical framework to help fundraisers develop a critical
and reflective approach to their practice.

Also new to this edition are how-tos on budgeting and making a strong and compelling
case for investment, two vital core skills, as well as comprehensive coverage of
digital fundraising and fundraising through social media.

The new edition also accounts for recent changes in the fundraising environment,
notably in the UK, the introduction of a new fundraising regulator and new thinking
on professional ethics. Combining scholarly analysis with practical real-life examples,
Fundraising Management has been endorsed by the Chartered Institute of Fundraising,
and is mapped to the Certificate and Diploma in Fundraising, making it the definitive
guide to best practice both in the UK and globally.

This is a clear, problem-solving guide that no fundraising student or professional
should be without.

## About Adrian Sargeant and Jayne George

**Adrian Sargeant** is co-director and professor of fundraising at the Institute
for Sustainable Philanthropy, and formerly the first Hartsook Chair in Fundraising
at Indiana University’s Lilly Family School of Philanthropy.

**Jayne George** is Fundraising, Marketing and Media Director at the Royal National
Lifeboat Institution. She has worked as a fundraiser for 30 years at Save the Children,
The Children’s Society, the RNLI and Guide Dogs, and is a voluntary trustee of Weldmar
Hospice, Make-A-Wish UK, and The Murray Parish Trust.

The original edition was published in 2004 and was edited by Adrian Sargeant and
Elaine Jay.