# Fundraising Is: Everything Done Before Asking for Money

- Link: https://fundraising.co.uk/books/fundraising-is-everything-done-before-asking-for-money/
- Published: 2021-08-26T08:36:00+01:00
- Author: Howard Lake

**Fundraising Is helps fundraisers build a sustainable plan for their individual
and their organisation’s success. Fundraising is a profession. In any profession
there is a need for training and development along with exceptional communication
skills and strategy.**

Fundraisers are often left to their own initiative to learn about an organisation
and its mission and figure out how to tell the story to supporters and raise significant
amounts of money. In contrast, the average sales organisation invests nine days 
of product information and training before they release their team members to generate
revenue. For those considering a development position or already working in nonprofits,
this book can help you create a successful plan for fundraising to guide you and
help your charity. A plan focused on relationships and storytelling more than galas
and silent auctions. Whether new to the profession or non-profit organisation, _Fundraising
Is_ provides insight that sets fundraisers up for success.

From creating a plan for the first three months at an organisation, to prioritising
the best way to apply their efforts, these tactics can be applied whether working
at a small local non-profit or the chapter of an international charity.