# Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers

- Link: https://fundraising.co.uk/books/fundraising-fundamentals-a-guide-to-annual-giving-for-professionals-and-volunteers/
- Published: 2004-03-19T11:01:00+00:00
- Author: Howard Lake

**Fundraising Fundamentals by James M Greenfield is published in the AFP/Wiley Fund
Development Series.**

Learn how to carry out winning annual giving campaigns that will help your nonprofit
organisation grow and increase its financial resources with Fundraising Fundamentals.

Complete with the essential basics of fundraising and comprehensive enough to help
experienced fundraisers improve their campaigns, this second edition features key
material on:

 * How to find likely first-time donors
 * Membership organisations and donor clubs
 * Methods of donor renewal, upgrading, and reward
 * Recruiting and training volunteer solicitors
 * Multimedia and Internet soliciting techniques[](https://fundraising.co.uk/books/fundraising-fundamentals-a-guide-to-annual-giving-for-professionals-and-volunteers/void(0))

## ⏎ Reviews

“Fundraising Fundamentals is a practical and valuable resource for fundraising professionals,
trustees, philanthropists, and nonprofit executives who aspire to raise substantial
monies for worthy causes. I have utilised Jim Greenfield’s literature in various
fundraising courses . . . my students have benefited from the theory and substance
that Jim so clearly conveys along with real-life models that can be applied to their
respective organisations.”
**Stephen M. Levy, CFRE**, President of Levy Philanthropic
Counsel