# Fundraising Analytics: Using Data to Guide Strategy

- Link: https://fundraising.co.uk/books/fundraising-analytics-using-data-guide-strategy/
- Published: 2008-03-13T20:54:00+00:00
- Author: Howard Lake

_Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics_ shows
you how to turn your nonprofit’s organisational data—with an appropriate focus on
donors—into actionable knowledge.

The result will be a vibrant, donor-centred nonprofit organisation that makes maximum
use of data to reveal the unique diversity of its donors. It provides step-by-step
instructions for understanding your constituents, developing metrics to gauge and
guide your success, and much more.

It provides step-by-step instructions for conducting analysis in-house, with advice
on how to:

 * Understand your constituents
 * Identify potential prospects for major and planned giving
 * Develop campaign planning including capacity analysis and pyramid design
 * Build a data-driven prospect management system
 * Develop metrics to gauge and guide your success
 * Select data for mining
 * Broaden your support base
 * Build a model to predict giving at your organisation

Published in the AFP/Wiley Fund Development series.

## Reviews

“… A gift to the masses… a lens into the world of the sophisticated fundraising 
operations that pump the big bucks into major institutions. Written by Joshua Birkholz,
the book’s subtitle is ‘Using Data to Guide Strategy” and that’s what the book delivers.”
_**
CharityChannel.com**_, 6 June 2008