# Fundable & Findable

- Link: https://fundraising.co.uk/books/fundable-findable/
- Published: 2025-04-03T10:31:58+01:00
- Author: Howard Lake

**The Brand-New Way to Fix Your Nonprofit Fundraising**

More fundraising itself can’t fix your fundraising.

Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit
starvation cycle, we must tackle the problem differently.

So if your income has stalled, stop chasing donations. Gather your leadership team
and do this instead:

 * To get funding, be _fundable_ internally (theory of change and strategic plan)
   and _findable_ externally (positioning strategy and marketing communications)
   before donor acquisition and retention.

Kevin L. Brown’s book gives you the proven Fundable/Findable Framework to build 
a clear, compelling brand that maximises your funding and advances social justice.

[Fundable & Findable](https://fundablefindable.org/) includes 33 illustrations from
Michelle Benson, including more than a dozen tools and templates for you to use.

![Front and back covers of hardcover version of Fundable & Findable by Kevin L Brown](
https://wfay6x.infiniteuploads.cloud/2025/04/Fundable-and-Findable-hardback-front-
and-rear-covers.png)

## How is this book different from others?

Kevin explains:

“It’s the only book on the market that teaches you about the intersection of nonprofit
brand and fundraising; and is designed for organizations at the early-stage and 
growth-stage; and is written in the Global South to include perspectives from and
for international leaders, plus those in the Global North; and provides both conceptual
insights as well as tactical tools.”

## Reviews

“Don’t know how to talk about your organization? Do what Kevin L. Brown says. That’s
all.”
**– Anne Hager (USA)**

“Fundable & Findable resonates so deeply. It’s practical, doable, and builds on 
intuition and empathy.”
**– Ratna Viswanathan (India)**

“The advice is concrete, crisp, and fun to read. So many organizations keep looking
for magic, quick-fix formulas for fundraising. Kevin makes it clear that there is
magic, but it’s never quick. Do yourself a favor and read this book.”
**– Jo Chopra-
McGowan (England)**

## About Kevin L Brown

Kevin L. Brown is a writer, speaker, and the CEO of the nonprofit hybrid Mighty 
Ally. He originally spent 15 years building private sector brands. And in his first
four corporate gigs, Kevin helped each company scale towards acquisition (including
one he co-founded).

Then, a passion for the orphan crisis led to living in Uganda, followed by South
Africa, Mauritius, and Malaysia. In 2017, he co-founded Mighty Ally — Uganda’s second-
ever B Corp.

Kevin is an Acumen East Africa Fellow, plus an advisor for two grantmakers: Roddenberry
Foundation and Greenwood Place. He served on the board of Impact Hub, won a Valiente
Award at SXSW and NEXT Award for Startup of the Year, was named an Executive Influencer
by Billboard Magazine, and proudly sports a torn achilles from the Ironman World
Championship.

![Fundable & Findable by Kevin L Brown.

Too many nonprofits are unseen, unheard,
and underfunded. To get funding, be fundable and findable. Trusted by 80,000 leaders
on LinkedIn.](https://wfay6x.infiniteuploads.cloud/2025/03/Fundable-Findable-by-
Kevin-L.-Brown-square.jpg)

Kevin publishes [Fundable & Findable on Substack](https://kevinlbrown.substack.com/).

You can find out more about the book at:

[Fundable & Findable](https://fundablefindable.org/)