# Fund Your Cause with Direct Mail

- Link: https://fundraising.co.uk/books/fund-cause-direct-mail/
- Published: 2008-03-26T15:07:00+00:00
- Author: Howard Lake

**Secrets of Successful Direct Mail Fundraising**

Ben Hart’s direct mail programmes have raised nearly a billion dollars for scores
of non-profit organisations.

Equally his insights and secrets to profitable direct mail fundraising will work
just as well for businesses and for-profit commercial enterprises.

According to Hart, the three important rules for success in marketing through the
mail are these:

Make sure that:

**1)** you are writing to the right people, that is, that you have compiled the 
right list; 

**2)** your letters come across as a personal communication from one person to another;
and 

**3)** you are writing about what your reader is interested in, not what you, the
writer, are interested in.

Hart’s book is full of rules, tips and axioms for effective letter writing, list
selection, database management and the design and production of mailings that will
help ensure the success of your direct mail marketing campaign.

Anyone who is involved in direct mail marketing on any level should be required 
to read Hart’s book at least once a year.

“Ben Hart is absolutely the best in the business. His direct mail campaigns have
single-handedly turned many floundering organizations into multi-million dollar 
powerhouses. Ben’s book is packed full of strategies, rules, methods and tips that
will profit direct mail experts and beginners alike.”
**Steven Loflin**, Executive
Director, National Association of Collegiate Scholars (which has 600,000 members).
[](https://fundraising.co.uk/books/fund-cause-direct-mail/void(0))