# Free Prize Inside: The Next Big Marketing Idea

- Link: https://fundraising.co.uk/books/free-prize-inside-the-next-big-marketing-idea/
- Published: 2006-03-02T20:32:00+00:00
- Author: Howard Lake

**Remember when cereal boxes came with a free prize inside? You already liked the
cereal, but once you saw that there was a free prize inside – something small yet
precious – it became irresistible.
In his new book, Seth Godin shows how you can
make your customers feel that way again. s. You don’t need an MBA or a huge budget.
All you need is a strategy for finding great ideas and convincing others to help
you make them happen._Free Prize Inside_ is jammed with practical ideas you can 
use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work 
for. Because everything we do is marketing – even if you’re not in the marketing
department.[](https://fundraising.co.uk/books/free-prize-inside-the-next-big-marketing-idea/void(0))