# Essential Principles for Fundraising Success

- Link: https://fundraising.co.uk/books/essential-principles-for-fundraising-success/
- Published: 2013-04-07T11:14:00+01:00
- Author: Howard Lake

**An Answer Manual for the Everyday Challenges of Raising Money**

_Essential Principles for Fundraising Success_ is a single-source, easy-access guide
that offers answers to the most commonly asked questions posed by  professional 
fundraisers and volunteers.

Organised in a clear, easy-to-use question and answer format, _Essential Principles
for Fundraising Success_ takes on the challenges that arise daily in the ongoing,
high-pressured business of raising money.

In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful
Internet-based, fundraising consulting firm FundraisingINFO) offer insight from 
their combined forty-six years of experience working with thousands of nonprofit
organisations.

Based on the enduring principles of fundraising, this important resource shows how
to master the three mainstays of fundraising—developing a case statement, creating
a campaign strategy, and securing big gifts. _Essential Principles for Fundraising
Success_ also offers creative, out-of-the-box solutions for convincing reluctant
board members and other stakeholders to follow proven, effective fundraising strategies.

## Authors

**G. Douglass Alexander** is chairman of Alexander Haas Martin & Partners, Inc.,
one of the nation’s leading fundraising consulting firms, and chairman of FundraisingINFO.
com. Alexander is also the chairman of MaGIC (Major Gifts Identification and Consulting),
a database research firm that provides computerized screening.

**Kristina J. Carlson**, CFRE, is president of FundraisingINFO.com, an Internet-
based fundraising consulting company.