# Engaging Diverse College Alumni: The Essential Guide to Fundraising

- Link: https://fundraising.co.uk/books/engaging-diverse-college-alumni-the-essential-guide-to-fundraising/
- Published: 2013-04-07T21:52:38+01:00
- Author: Howard Lake

**Changing demographics are having a substantial impact on college and university
student populations. In order to continue garnering funds and supporting their higher
education institutions, development offices and individual fundraisers need to learn
more about alumni of colour. **

To help move fundraising staff away from a “one size fits all” approach, Engaging
Diverse College Alumni provides a comprehensive overview of philanthropy in diverse
cultures.

Unlike other works on fundraising within communities of colour, this book focuses
specifically on college and university alumni and offers concrete suggestions for
engaging these populations, including best practices as well as approaches to avoid.

**Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations
and Institutional Advancement**

This practical guide includes:

 * A Comprehensive Overview of Diverse Cultures **— **use of secondary sources, 
   interviews, and quantitative data to explore the history, motivations, and trends
   of Latino, African American, Native American, and Asian American and Pacific 
   Islander communities.

 * Practical Recommendations — data-based recommendations and examples integrated
   throughout the chapters, including “Strategies at a Glance” for quick reference.

 * Best Practices and Innovative Approaches — interviews with advancement staff 
   and alumni of coluor, an entire chapter outlining successful innovative fundraising
   programs, and a chapter on common pitfalls to avoid.

Both newcomers and seasoned fundraising professionals will find this book to be 
a compelling and in-depth guide to engaging diverse college alumni.

“This research duo has created another collaborative success, not only adding to
the base of new knowledge in the philanthropy field, but also providing a practical
how-to guide for putting that information into practice. From in-depth interviews
to broad longitudinal surveys, this book explores some of the biggest issues about
changing demographics facing development officers today. Gasman and Bowman have 
not only outlined timely topics associated with fundraising in today’s environment,
but they have also presented a full array of tools for addressing them.”

Damon Cates, Associate Vice President of Institutional Advancement, University of
Chicago