# The Eight Principles of Sustainable Fundraising: Transforming Fundraising Anxiety into the Opportunity of a Lifetime

- Link: https://fundraising.co.uk/books/eight-principles-of-sustainable-fundraising/
- Published: 2011-12-09T23:36:00+00:00
- Author: Howard Lake

**Fundraising is about people; not about money. **

Whether you’re a novice volunteer, board member or professional fundraiser, you 
face the daunting challenge of meeting fundraising goals and no amount of passion,
energy or hard work can replace the fact that money is needed to fuel your organisation’s
growth.

So how do you raise money to expand your organisation?

This book is for anyone whose initial reaction when confronted with the task of 
raising money for their charitable passion is a mixture of anxiety and bewilderment.
With a straightforward and accessible approach, _Eight Principles_ walks the reader
through eight steps that help reshape their fundraising approach and processes.

Eight Principles empowers fundraisers, both volunteer and professional alike, to
see donors as people like themselves who want to invest in a worthwhile cause or
organisation.

Using real-life case studies from the author’s extensive experience, along with 
an original assessment tool, Eight Principles shows charitable organisations where
they are with respect to fundraising and how to get to where they want to be. With
candid and engaging narrative, Eight Principles stresses the relational aspect of
philanthropy and, in doing so, provides the keys to transforming fundraising anxiety
into effective nonprofit leadership and fundraising success.

By applying theses Eight Principles, nonprofits can make real changes now that will
permanently affect their fundraising futures to ensure success in the long term.
[](https://fundraising.co.uk/books/eight-principles-of-sustainable-fundraising/void(0))