# Effective Telephone Fundraising

- Link: https://fundraising.co.uk/books/effective-telephone-fundraising/
- Published: 2010-05-12T19:28:00+01:00
- Author: Howard Lake

**The Ultimate Guide to Raising More Money**

Presenting a detailed structure for writing effective telephone call “scripts”, 
_Effective Telephone Fundraising_ explains the necessary and effective components
of an effective call from beginning to end, and provides helpful hints, detailed
examples, phrases to employ, phraseology to avoid, and a “road map/chart” for structuring
effective call scripts.

 * This how–to manual examines in detail the various stages of an effective telephone
   call from identifying the prospect and introducing yourself; getting through 
   screens and talking to the decision maker; developing rapport and a creating 
   two–way conversation; explaining the purpose of your call; making a proposal 
   to the prospect; the process of negotiation and effective closing strategies;
   results of the negotiation; and ending the call.
 * Examines in detail a systematic way of dealing with objections
 * Deflection/decision deferral strategies, along with psychological motivators 
   for giving over the telephone
 * Reveals how to assess the giving potential of prospects
 * Includes sample scripts or call outlines
 * Effective lines that could immediately be incorporated into existing telephone
   fundraising strategies to improve results

A complete, start–to–finish guide for successful telephone fundraising, _Effective
Telephone Fundraising_ helps you structure effective call scripts for your nonprofit′
s best advantage.