# Effective Media Relations for Charities: What Journalists Want and How to Deliver it

- Link: https://fundraising.co.uk/books/effective-media-relations-charities-journalists-want-deliver/
- Published: 2017-12-01T21:02:03+00:00
- Author: Howard Lake

**Another practical guide from The Charity First Series.**

The book aims to remedy the challenging media presentation of charities by showing
organisations of all sizes the practical steps required to get the media on their
side. Author Becky Slack draws on a wealth of personal experience – of both charity
and media work – to present a clear and compelling case for all charities becoming
much more media savvy.

Charities have been having rather a tough time in the media lately, with a whole
range of stories receiving coverage which is at best unsympathetic and at worst 
downright negative.

And according to recent research findings from [nfpSynergy](http://nfpsynergy.net/)
[](http://socialpartnershipmarketing.createsend1.com/t/j-l-klhjuuk-l-r/), a majority
of journalists expect this critical trend to continue, with charities becoming subjected
to ever closer scrutiny. While some press criticism may be warranted, there are 
equally many instances of negative stories taking root because charities themselves
fail to work proactively with the media to explain their aims and activities. 

## Reviews

> “This book could not be more timely. It presents a clear and accessible guide 
> to working with the media and getting positive results. As the many practical 
> case studies in these pages demonstrate, it can be done. We do not report only
> bad news, we are not deaf to hard facts and reasoned argument and, believe it 
> or not, we are not out to get you.”

– **David Brindle**, Public Services Editor, The Guardian

## Explore effective media relations

Becky Slack shared her slides at a CharityComms event.

 ** Effective media relations for your charity ** from **[CharityComms](https://www.slideshare.net/CharityComms)**