# Don’t Just Applaud, Send Money!

- Link: https://fundraising.co.uk/books/dont-just-applaud-send-money/
- Published: 1996-03-17T08:31:00+00:00
- Author: Howard Lake

**The Most Successful Strategies for Funding and Marketing the Arts**

Arts management consultant Alvin H. Reiss details marketing and fundraising strategies
of enormous value to all arts organisations.

Drawing on sources throughout the arts community (including orchestras, opera, dance
and theatre companies, galleries, museums, arts councils, performing arts centres,
and a zoo), Reiss has collected more than 100 new ideas proven successful in actual
practice. Each case is clearly presented in a unique CPR format (Challenge, Plan,
Result), and many are illustrated with a reproduction of the flyer, brochure, poster
or letter used in the fund-raising or marketing campaign.

The result is a handbook of concepts which can be adapted for immediate use… and
which may inspire hundreds of other effective ideas.

 [⌊NON PLAUDITE, MODO PECUNIAM JACITE.⌉](https://www.flickr.com/photos/nickwebb/6103812673/in/photolist-ainCRx-diMmpG-2eJdpDJ-8qyotg-TMFUM5-25jngvM/)