# Donor-Centered Planned Gift Marketing

- Link: https://fundraising.co.uk/books/donor-centered-planned-gift-marketing/
- Published: 2010-10-06T08:58:00+01:00
- Author: Howard Lake

**From the AFP/Wiley Fund Development Series.**

A fresh step-by-step guide for identifying your nonprofit’s planned giving prospects
and inspiring them to give generously

_Donor-Centered Planned Gift Marketing_ helps nonprofit organisations move beyond
traditional marketing techniques that have historically yielded only modest results
and reveals how putting the focus on the donor can produce the best outcomes for
all. Here, nonprofits new to gift planning will learn to market effectively from
the start while those with established programs will discover ways to enhance their
efforts. You will learn about various donor-centered marketing channels and techniques,
as well as how to generate internal support for an improved planned gift marketing
effort.

 * Full of useful and proven tips you can implement for immediate results
 * Offers practical tools including forms and checklists
 * Includes a worksheet to help organisations calculate their planned giving potential

Sharing the latest research findings, this book shows you how to identify who your
planned giving prospects are. You will learn how to effectively focus on them through
meaningful communication that ultimately inspires them to give-and give more.

## Reviews

“The number one training topic requested by PPP members is planned gift marketing.
Michael Rosen answers that need with a well-organised approach, interesting anecdotes,
a reader-friendly writing style, and a wealth of practical information.”
— **Tanya
Howe Johnson**, CAE, President and CEO, Partnership for Philanthropic Planning

“Rosen has artfully crafted an insightful, inspirational, and comprehensive road
map for discerning planned gift donor engagement.   By using the strategies and 
stories in _Donor-Centered Planned Gift Marketing_, professionals at all levels 
of proficiency can optimally engage and steward a donor’s passion and purpose for
a better world through significant and heart-felt gift planning that will last more
than their lifetime.  This is a win-win book for all who care about future generations
and vibrant communities.”
—**Margaret May Damen**, CFP, CLU, ChFC, CDFA; Founder,
The Institute for Women and Wealth, Inc.; coauthor, _Women, Wealth and Giving: The
Virtuous Legacy of the Boom Generation_

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