# Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More

- Link: https://fundraising.co.uk/books/digital-selling-use-social-media-web-generate-leads-sell/
- Published: 2016-09-29T16:05:00+01:00
- Author: Howard Lake

**Adapt your sales strategy to embrace the opportunities that digital channels can
bring, with this ultimate guide to selling in the digital environment from engaging
customers and generating leads to building an online network, with advice from leading
sales and marketing expert Grant Leboff.**
Sales and marketing functions are increasingly
converging, with lead generation frequently arising from digital promotional campaigns
and opportunities for traditional sales techniques diminishing due to scarce customer
attention and availability, not to mention the plethora of readily accessible product
information online.Salespeople now need to understand and interact with customers
via multiple channels, participating in social media, in collaboration with marketing,
to influence purchasing decisions and convert contacts to sales._**Digital Selling**
_makes sense of the new paradigms in which a salesperson now operates, outlining
the new strategies required to take advantage of the opportunities that exist, and
provides the practical advice salespeople need to generate leads and sell more.Packed
with great advice for engaging with customers online and via social media, this 
book explains:

 * Why embracing the social web is vital
 * How the sales role changes in a digital environment
 * The lead generation model in a digital world
 * How to build your online network

This straightforward and practical book from one of today’s thought leaders on digital
sales and marketing, is essential reading for any sales professional.

## About Grant Leboff

**Grant Leboff** is one of the UK’s leading sales and marketing experts. He built
a successful direct marketing company in 2002 and sold it six years later. He now
serves as its non-executive director and runs a strategic consultancy via the Sticky
Marketing Club Ltd and the Sticky Communication Agency Ltd.

He frequently presents at events around the world and regularly contributes to outlets
such as The Daily Telegraph, The Independent, The Financial Times and BBC Radio.
He is author of_ **[Sticky Marketing ](https://fundraising.co.uk/books/sticky-marketing-everything-marketing-changed/)**
_and** _[Stickier Marketing](https://fundraising.co.uk/books/stickier-marketing-win-customers-digital-age/)_**,
both published by Kogan Page.[](https://fundraising.co.uk/books/digital-selling-use-social-media-web-generate-leads-sell/void(0))