# Digital Content in Museums

- Link: https://fundraising.co.uk/books/digital-content-in-museums/
- Published: 2025-09-15T17:27:00+01:00
- Author: Howard Lake

### Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions

_Digital Content in Museums_ provides a comprehensive grounding in the skills, best
practices and tools needed for digital content editors and managers to succeed in
the museums, galleries, libraries and heritage sector.

Focusing on how digital content can positively impact the GLAM sector, this practical
guide addresses three main points:

 * The **discoverability** of museums through digital content
 * The **usability** of the digital spaces for audience users
 * How heritage institutions can produce **creative content** and rely on **storytelling**
   to build a loyal audience.

The breadth of digital content is covered – from social media and website design
to blog posts, content strategy and surveys – with the aim of helping institutions
increase their visibility, develop their audiences and meet user needs. Packed with
tips, templates and real-life examples, it provides an essential reference for anyone
looking to enter or working in digital content in the cultural sector.

It features case studies from the Tank Museum (Nik Wyness), Opera North (Marie Lemaire),
Wellcome Collection (Danny Birchall), National Gallery (Beks Leary), The National
Archives (Steven Franklin), Museums Galleries Scotland (Kelly Forbes), Royal Academy(
Alicia Eames), Manchester Collective (Joanne Karcheva), Wikimedia (Martin Poulter)
as well as sector consultants working on analytics (Chris Unitt), accessibility (
Caspian Turner), online giving (Rachel Mapplebeck) and storytelling (Anna Faherty).

## About Georgina Brooke

**Georgina Brooke** is a Senior Content Strategist at One Further. She has worked
for clients such as National Archives, Tate and National Museums Scotland and Wales.
She leads projects relating to content design, content strategy, SEO, digital strategy,
website discovery, social media and digital user research. She has held previous
roles leading digital content teams at National Museums Scotland and Oxford University
Museums and Gardens.

## Reviews

“From strategic frameworks and case studies to implementation best practice and 
case studies, this book is an invaluable resource and reference for everyone working
in digital in museums”.
– **John Stack**, Director of Digital Innovation and Technology

“This is the book I wish existed when I first started messing around with websites
and social media for museums. Georgina Brooke has collected together all the collective
wisdom and best practice in content strategy, and has broken it down into understandable
chunks, inspiring case studies and practical next steps. Put this book into the 
hands of your boss and colleagues”.
– **Adam Koszary**, Social Media and Content
Consultant

“Georgina Brooke’s book is an essential guide for cultural professionals navigating
the complexities of digital content and strategy. With clarity and precision, she
breaks down content strategy, accessibility, and audience engagement into practical,
actionable steps. Drawing from global client work and field research, she helps 
museums and cultural organizations define how to launch their impactful narratives
and mission-driven goals. Whether you’re working on a website redesign, social media
strategy, or digital content planning, this book offers a clear roadmap to expanding
reach and deepening community connection. It’s a must-read for anyone in the GLAM
sector seeking to grow meaningful digital engagement with clarity, confidence, and
purpose”.
**– Jennifer Talbott**, Deputy Director for Operations and Innovation,
Spencer Museum of Art, University of Kansas

“Practical and packed with examples and expertise, this is an essential guide to
online engagement for all of us in the cultural sector”.
**– Dr Catherine (Katie)
Eagleton**, University Librarian, and Director of Collections and Museums, University
of St Andrews