# Cultivating Diversity in Fundraising

- Link: https://fundraising.co.uk/books/cultivating-diversity-fundraising/
- Published: 2001-11-14T19:39:00+00:00
- Author: Howard Lake

**An important roadmap for fundraising in today’s multicultural communities.**

Raising money in today’s diverse communities is a growing challenge for fundraisers
and philanthropists, requiring thoughtful strategies, successful collaborations,
and a respectful understanding of people’s differences.

In this groundbreaking new book, the author examines today’s four major ethnic groups–
African American, Asian American, Hispanic/Latino, and Native American-in terms 
of their diverse histories, traditions, and motivations, and then applies this information
to the proven components of successful fundraising.

The result is a timely and important look at how fundraisers can use an understanding
of ethnic differences to create a vibrant and balanced nonprofit centre through 
both individual and collective efforts.

In clear, easy-to-understand language, Cultivating Diversity inFundraising answers
the following critical questions:

 * Who are diverse donors?
 * What are their charitable traditions and interests?
 * What fundraising methods will be successful in diverse communities?
 * What can fundraisers do to include more diversity in fundraising efforts?

Designed as a guide to fundraising as well as a strategic update for existing fundraisers,
this book should be required reading for anyone working in today’s nonprofit sector.

Published in the AFP/Wiley Fund Development Series.

## About Janice Gow Pettey

Janice Gow Petty is Executive Director of the Sacramento Regional Foundation. She
has been a fundraiser for over twenty-two years, working for the American Red Cross,
YMCA of San Francisco, and the United Way of the Bay Area.