# Creative Deviations

- Link: https://fundraising.co.uk/books/creative-deviations/
- Published: 2022-05-17T23:45:49+01:00
- Author: Howard Lake

**How you can infuse your storytelling, fundraising and direct response with more
creativity.**

_Creative Deviations_ is about you and your creativity. It’s all about thinking 
up sharp and surprising donor communications that do a much better job of raising
money and retaining supporters. And it’s simply dripping with fundamentals, secrets,
tips and ideas!

It’s an anecdotal and thoughtful full-colour how-to guide to help you become more
creative. It’s _part_ graphic design, _part_ design thinking, _part_ storytelling,
_part_ strategic thinking and _part_ love note to you amazing humans who work so
hard for your causes, your donors, your mission and your desire to contribute and
make positive change in our world.

John Lepp is a direct response, marketing and graphic design expert with 25 years
of experience working with charities around the world to help them tell better stories
and to inspire donors to give, both online and offline.  He is a respected and coveted
international speaker who has traveled the world helping fundraisers be more “human”
and “vulnerable” to these other amazing humans we call donors.

![](https://wfay6x.infiniteuploads.cloud/2022/05/creative-deviations-john-lepp-inside.
jpeg)

Sample pages from Creative Deviations

## Reviews

“Creative Deviations is the fundraising communications guidebook that has long been
needed. Fresh. Insightful. Human.” 
**Sarah Lundberg**, CFRE“An enchanting read 
loaded with examples, I predict you’ll be returning over and over again to Deviations.
A must for every direct response fundraiser’s bookshelf.”**Pamela Grow**

“This is a book that every fundraiser who communicates with donors (so that’s EVERY
fundraiser!) should be reading regularly to remind them of the deviations that make
such a huge difference! I know my copy will not languish on a shelf with other books
on fundraising and marketing – this is the kind of book I want to refer back to 
again and again – there will be very real post it notes, handwritten reminders, 
underlining and coffee cup rings all over these pages!”
**Paul Courtney**, Director
of Fundraising, Children’s Hospice South West, UK

“This book is revolutionary. It’s a ‘once in a generation’ book. It will rewire 
your brain.”
**Tom Ahern**

> Creative Deviations: a book you’ll want to read [https://t.co/adiA2rdfGH](https://t.co/adiA2rdfGH)
> 
> Check out this new book – hot off the press – from [@johnlepp](https://twitter.com/johnlepp?ref_src=twsrc%5Etfw)
> [pic.twitter.com/jbCL2mzF2A](https://t.co/jbCL2mzF2A)
> — Mary Cahalane (@mcahalane) [May 17, 2022](https://twitter.com/mcahalane/status/1526639450528354306?ref_src=twsrc%5Etfw)

_You can’t buy Creative Deviations from Amazon or Bookshop.org so buy from the publisher,
[Civil Sector Press](https://hilborn-civilsectorpress.com/collections/featured-books/products/creative-deviations),
Canada’s nonprofit publisher._

![Creative Deviations - 3d cover image](https://wfay6x.infiniteuploads.cloud/2022/
05/creative-deviations-john-lepp.jpeg)

## Comments

### By: HowardLake

- Link: https://fundraising.co.uk/books/creative-deviations/#comment-4227
- Published: 2022-06-14T04:55:48+01:00

Join author John Lepp for his book launch on Twitter Spaces with Simon Scriver on
Friday 17 June at 4pm:

[https://twitter.com/ToastFundraiser/status/1536477257509785600](https://twitter.com/ToastFundraiser/status/1536477257509785600)