# Courting the Wealthy (The Major Gifts Report)

- Link: https://fundraising.co.uk/books/courting-wealthy-major-gifts-report/
- Published: 2014-04-30T20:03:00+01:00
- Author: Howard Lake

**Originally published by Stevenson, Inc., this practical resource features dozens
of cultivation examples and strategies used by various charities and nonprofit organisations
to increase major gifts. **

In addition to useful relationship-building techniques, tips, and procedures, it
also includes helpful examples of forms, letters, management reports, and other 
documents.

Important topics covered include:

 * From cultivation to realised gifts
 * Researching major gifts
 * Factors donors want to know
 * Grow your investor pool
 * Focused fundraising plans
 * Community engagement
 * Finding pockets of wealth
 * Upper-level membership perks
 * Membership structures
 * Board member engagement
 * Advisory committees
 * Donor communication
 * Leveraging existing endowments
 * Donor walls
 * Donor recognition
 * Leveraging board members
 * Stewardship techniques
 * Corporate and business relationships