# Copywriting: Successful Writing for Design, Advertising and Marketing

- Link: https://fundraising.co.uk/books/copywriting-successful-writing-for-design-advertising-and-marketing/
- Published: 2012-10-30T22:28:00+00:00
- Author: Howard Lake

Writing copy is often assumed to be a natural talent. However, there are simple 
techniques you can employ to craft strong written content with ease. With insightful
interviews from leading copywriters, as well as illustrated case studies of major
brands, this new, expanded edition teaches the art of writing great copy for digital
media, branding, advertising, direct marketing, retailing, catalogs, company magazines,
and internal communications.

 * ![](https://wfay6x.infiniteuploads.cloud/2021/09/copywriting-double-page-laurence-
   king.jpg)
 * ![](https://wfay6x.infiniteuploads.cloud/2021/09/copywriting-double-page-3-laurence-
   king.jpg)
 * ![](https://wfay6x.infiniteuploads.cloud/2021/09/copywriting-double-page-2-laurence-
   king.jpg)

Sample content from _Copywriting_. Images: Laurence King Publishing

## About the author

Mark Shaw has been a professional copywriter for more than 25 years. The founder
of Jupiter Design, one of the UK’s top 25 design agencies, he is now the President
of Liquid Agency Europe, where he manages global brand and messaging for some of
the world’s leading organisations. Mark is also a practising design associate at
the Design Council in the UK and a visiting fellow at Nottingham Trent University.
He regularly lectures on copywriting, messaging and branding, and writes a weekly
creative industries column for the Nottingham Post.

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