# Content Marketing for Nonprofits

- Link: https://fundraising.co.uk/books/content-marketing-for-nonprofits/
- Published: 2013-10-24T23:33:00+01:00
- Author: Howard Lake

**A Communications Map for Engaging Your Community, Becoming a Favourite Cause, 
and Raising More Money.**

Nonprofits are communicating more often and in more ways than ever before… but is
anyone paying attention?

In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to
Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and
implement a content marketing strategy that will attract people to your cause, rather
than begging for their attention or interrupting them with your communications. 
You will learn how to plan, create, share, and manage relevant and valuable content
that inspires and motivates people to support your nonprofit in many different ways.

Contents include:

 * Eye-opening look at how nonprofit marketing and fundraising is changing, and 
   the perils of not quickly adapting
 * Up-to-date guidance on communicating in a fast-paced, multichannel world
 * How to make big-picture strategic decisions about your content, followed by pragmatic
   and doable tactics on everything from editorial calendars to repurposing content
 * Real-world examples from 100+ nonprofits of all sizes and missions 

This book is your must-have guide to communicating so that you keep the supporters
you already have, attract new ones, and together, change the world for the better.

Published in The Jossey-Bass Nonprofit Guidebook Series.