# Conducting a Successful Capital Campaign

- Link: https://fundraising.co.uk/books/conducting-a-successful-capital-campaign/
- Published: 2010-05-11T00:31:00+01:00
- Author: Howard Lake

**Conducting a Successful Capital Campaign has been the definitive resource on capital
campaigns for a decade.**

Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers
an updated and expanded blueprint for planning and managing a successful capital
campaign.

He not only gives authoritative guidance to every aspect of a capital campaign but
also provides new discussions on such important topics as linking strategic planning
to fundraising, conducting external market surveys, defining leadership roles, establishing
a campaign and solicitation process, and more.

Other enhancements include:

 * A dramatically expanded resource section that includes samples of a strategic
   plan, market surveys, case statements, financial reports, pledge forms, newsletters,
   program brochures, a complete volunteer kit, and a post-campaign evaluation
 * New chapters on technology in fundraising, leadership gifts, and developing lasting
   relationships with donors
 * Updated examples and real-world lessons from diverse organisations that have 
   conducted their own capital campaigns
 * The Dove Preparedness Index (DPI), a unique measurement tool that helps organisations
   simply and accurately assess their readiness to embark on a capital campaign
 * The new Continuous Lifetime Giving Program Model, including an analytical and
   segmented marketing approach to its implementation
 * A modernised version of the 80/20 rule, addressing the size and number of gifts
   that are needed to conduct a successful capital campaign
 * Packed with checklists, formulas, and tables, Conducting a Successful Capital
   Campaign is sure to make difference in your capital campaign