# Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities

- Link: https://fundraising.co.uk/books/comprehensive-fundraising-campaigns-new-directions-for-colleges-and-universities/
- Published: 2021-12-01T15:31:46+00:00
- Author: Howard Lake

**This book, to be published in March 2022, includes case studies of comprehensive
campaigns at eight different institutions of higher education. In each case, a campaign
was part of an institutional strategy for growth and change. **

Many of the campaigns marked a turning point in the institution’s history. They 
are not just stories about campaigns, they are examples of institutional strategies
for growth and change.

The case studies include:

 * a relatively young private university campaigning to enhance its research standing;
 * a distinguished private university moving beyond near-closure to pursue bold 
   goals;
 * a prestigious public university aiming to sustain momentum in its third century;
 * a public university raising funds to enhance its own programmes and bring economic
   rejuvenation to its region;
 * a public university focused on the economic mobility of its diverse students 
   and undertaking its first campaign;
 * a unique liberal arts college turning to philanthropy to implement an innovative
   new financial model;
 * a distinguished historically Black college for women seeking resources to continue
   and increase its excellence;
 * and a community college raising funds to help address urgent economic and social
   priorities of the city and county that it serves.

The campaign goals of these case studies ranged from $40 million to $5 billion.

## About Michael J Worth

**Michael J. Worth** is Professor of Nonprofit Management and former Vice President
for Development and Alumni Affairs at the George Washington University.