# Communicating Causes: strategic public relations for the non-profit sector

- Link: https://fundraising.co.uk/books/communicating-causes-strategic-public-relations-for-the-non-profit-sector/
- Published: 2018-06-01T11:26:00+01:00
- Author: Howard Lake

Non-profit organisations (NPOs) across the world are facing criticism alongside 
approbation. In order for NPOs to effectively support their causes, they require
public trust. The editors of this book have persuaded PR experts from the UK and
around the world, from a variety of PR specialisms operating across different organisational
forms, to share their knowledge and experience. These contributions are scaffolded
with authoritative academic and practical advice, as well as solutions.

The book starts with foundations that underpin communications for causes. These 
include arguments that support the importance of non-profits in civil society; lessons
in corporate governance; and a new approach to issues management. PR planning subjects
tailored, or specific, to the sector include: strategic global communications planning,
agile digital communications; branding internal communications and the securing 
of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner
Test’ and consideration of the mandated corporate social responsibility (CSR) in
India, corporate volunteering in Brazil, and CSR in South Africa. Relations between
governments and non-profits are also considered, both generally and with a particular
focus on China.

_Communicating Causes_ looks at effective strategy and practice of PR in the modern
non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives
offered in this book provide valuable support to current and future communicators.

## Authors

**Nicky Garsten** is Senior Lecturer at the University of Greenwich, London. She
direct the BA (Hons) in Public Relations and Communications, and is co-founder and
leader of the module, ‘Third Sector PR’. Coming from a background of senior roles
in non-profit strategic communications, she publishes and presents academic research
on non-profit communications.

**Ian Bruce **is President and Founder of the Centre for Charity Effectiveness at
Cass Business School, City, University of London and Vice President Royal National
Institute of Blind People (RNIB). Previously, he was CEO of RNIB & Volunteering 
England, assistant CEO of a London Borough and has authored four books, alongside
many chapters and articles.

## Reviews

**“This is a go-to book for anyone working in communications, or studying public
relations, with a specific interest in the non-profit sector….I am delighted it 
has been published; it is much needed.​” – **_Jon Snow_, Newscaster, Channel 4 News