# Changing Demographics: Fund Raising in the 1990’s

- Link: https://fundraising.co.uk/books/changing-demographics-fund-raising-1990s/
- Published: 1997-11-22T00:21:00+00:00
- Author: Howard Lake

**Using Demographics and Psychographics to Improve Your Fund Raising Efforts**

Judith E Nichols has more than twenty years of experience in helping nonprofits 
understand the impact of changing demographics on fundraising. Her books, articles,
and workshops have brought her international recognition. A development consultant,
author, and certified fundraiser, Nichols is a featured columnist in _Contributions_
magazine and editor of the newsletter _Philanthropy Trends That Count_.

Judith Nichols is also author of [Transforming Fundraising: A Practical Guide to Evaluating and Strengthening Fundraising to Grow with Change](https://fundraising.co.uk/books/transforming-fundraising-practical-guide-evaluating-and-strengthening-fundraising-grow-change-jossey/)(
1999).