# The Cause: The Power of Digital Storytelling for Social Good

- Link: https://fundraising.co.uk/books/cause-power-digital-storytelling-social-good/
- Published: 2013-03-20T21:22:00+00:00
- Author: Howard Lake

**Does your non-profit or social enterprise seem invisible? The secret to more exposure,
larger donations, and more volunteer support lies in your ability to tap into your
own story. **

The Cause helps you leverage your passions, and interests to craft a compelling 
case for support that ignites your audience’s emotions and focuses on selling the
impact of your organisation. This powerful message can be spread through effective
storytelling in person, online and through mobile devices.

Digital marketing expert Tatiana Garrett Mulry lays out a comprehensive, step-by-
step plan for non-profit leaders, social entrepreneurs, marketing managers and cause
advocates to help them find their voice and express their passion for their organisation
to create bigger and better results.

Based on years of experience working with dozens of large Fortune 500 clients and
launching the social enterprise, edRover.com, there are many practical examples 
of effective pitches, insights about donor needs, as well as the recipe of proven
techniques for mastering online content that will help you build an army of social
good ambassadors for your cause.

![The Cause by Tania Garrett Mulry (cover)](https://wfay6x.infiniteuploads.cloud/
2022/01/the-cause-tania-garrett-mulry-cover.jpg)

The Cause: The Power of Digital Story Telling for Social Good covers these topics:

 * Chapter 1: Fighting Fundraising Fatigue
 * Chapter 2: Working on Your Own Mindset
 * Chapter 3: Strategic Planning
 * Chapter 4: Your Key Audiences
 * Chapter 5: Packaging Your Requests for Support
 * Chapter 6: Selling – Let’s Get Comfortable
 * Chapter 7: Enrolling Supporters
 * Chapter 8: Combatting Burnout
 * Chapter 9: Telling Your Service Story
 * Chapter 10: Crafting The Perfect Pitch
 * Chapter 10: Dealing With No
 * Chapter 11: Developing a Solid Social Media Strategy
 * Chapter 12: Cross-Channel Marketing Integration
 * Chapter 13: Mobile Applications
 * Chapter 14: Other Online Fundraising Opportunities
 * Chapter 15: Leveraging Community Resources
 * Chapter 16: This Is Your Time

Action items after each chapter will challenge you to apply what you’ve learned 
right away. The power to take your organisation’s visibility and impact to the next
level is just a few clicks away.

More from [DDx Media](https://steamwork.center/).[](https://fundraising.co.uk/books/cause-power-digital-storytelling-social-good/void(0))