# Buyology: How Everything We Believe About Why We Buy is Wrong

- Link: https://fundraising.co.uk/books/buyology-how-everything-we-believe-about-why-we-buy-is-wrong/
- Published: 2010-02-02T10:27:00+00:00
- Author: Howard Lake

**How much do we know about why we buy? What truly influences our decisions in today’s
message-cluttered world?**

In _Buyology_, Martin Lindstrom presents the astonishing findings from his groundbreaking
three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment 
that peered inside the brains of 2,000 volunteers from all around the world as they
encountered various ads, logos, commercials, brands, and products. His startling
results shatter much of what we have long believed about what captures our interest—
and drives us to buy.

Among the questions he explores are:

• Does sex actually sell?
• Does subliminal advertising still surround us?• Can “
cool” brands trigger our mating instincts?• Can our other senses—smell, touch, and
sound—be aroused when we see a product?

_Buyology_ is a fascinating and shocking journey into the mind of today’s consumer
that will captivate anyone who’s been seduced — or turned off — by marketers’ relentless
attempts to win our loyalty, our money, and our minds.