# Business as Unusual: The Journey of Anita Roddick and the Body Shop

- Link: https://fundraising.co.uk/books/business-as-unusual-the-journey-of-anita-roddick-and-the-body-shop/
- Published: 2001-11-05T12:07:00+00:00
- Author: Howard Lake

**Anita Roddick is one of the world’s most outspoken, controversial and successful
businesswomen. Business as Unusual turns the tables on the way society looks at 
business and forges a move toward greater corporate responsibility and accountability.**

“In terms of power and influence, you can forget the church, forget politics. There
is no more powerful institution in society than business, which is why I believe
it is now more important than ever before for business to assume a moral leadership.
The business of business should not be about money, it should be about responsibility.
It should be about public good, not private greed.” Anita Roddick

Business as Unusual charts the progress of Anita Roddick and her company The Body
Shop through the last decade. She talks openly about the ‘greed culture’ of the 
90s, The Body Shop vs. Shell, Trade Not Aid (the pleasures and pitfalls of trading
with indigenous communities), taking on the US, creating community both within and
outside the workplace, how to campaign for human rights in the business environment
and women in business.

Ranging from personal issues – such as self-esteem – to wider political issues like
the human rights abuses associated with globalisation, Roddick offers her own vision
for dealing with the demands of ethical business. Roddick believes we should never
underestimate the power of the individual to create change.

## Reviews

“… at the bottom of Estee Lauder’s jar is the world of eternal youth. At the bottom
of Anita’s Jar is the world itself.”
_Vogue_

## Body Shop fundraising

 * **[The Body Shop Foundation to close in early 2017](https://fundraising.co.uk/2016/11/30/body-shop-foundation-close-early-2017/)(
   30 November 2016)**
 * **[Customer purchases to help fund Body Shop bio-bridges programme](https://fundraising.co.uk/2016/05/26/customer-purchases-help-fund-body-shop-bio-bridges-programme/)(
   26 May 2016)**
 * **[The Body Shop funds Refugee’s new website](https://fundraising.co.uk/2004/07/23/body-shop-funds-refuge039s-new-web-site/)(
   23 July 2004)**[](https://fundraising.co.uk/books/business-as-unusual-the-journey-of-anita-roddick-and-the-body-shop/void(0))