# Building Your Brand: A Practical Guide for Nonprofit Organizations

- Link: https://fundraising.co.uk/books/building-your-brand-a-practical-guide-for-nonprofit-organizations/
- Published: 2014-03-06T23:33:50+00:00
- Author: Howard Lake

**Does your brand strategy make sense? If you ask 10 people in your organisation,
how many different answers would you get?**

 * Can everyone in your organisation explain how all the pieces (programs and services)
   fit together?
 * Do you feel like you’re the best kept secret in town?
 * Have you been debating a name change for years?
 * If you put all of your collateral on a table, would it look like it came from
   the same place?  Is it consistent with the look and feel of your web site?
 * Do you have brand guidelines that are consistently used by everyone creating 
   communications?

If your answers leave you less than confident that your stakeholders completely 
understand who you are and what you stand for, _Building Your Brand: A Practical
Guide for Non-Profit Organisations _can help.

This practical, user-friendly guide is specifically designed to help senior leaders
and marketing staff build and maintain a strong, accurate brand to have the “right”
reputation with the people who matter most to your success.

Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws
on her experience with scores of nonprofit (and for profit) organisations to help
nonprofit leaders understand how to sort through all the information at their disposal
and arrive at the most powerful expression of their own brand.[](https://fundraising.co.uk/books/building-your-brand-a-practical-guide-for-nonprofit-organizations/void(0))