# Branding For Dummies

- Link: https://fundraising.co.uk/books/branding-for-dummies/
- Published: 2015-04-12T16:43:00+01:00
- Author: Howard Lake

**Whether your business is large or small, global or local, this new edition of 
_Branding For Dummies_ gives you the nuts and bolts to create, improve, and maintain
a successful brand. **

It’ll help you define your company’s mission, the benefits and features of your 
products or services, what your customers and prospects already think of your brand,
what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, _Branding For Dummies_
covers assembling a top-notch branding team, positioning your brand, handling advertising
and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy.
Whether you’re looking to develop a logo and tagline, manage and protect your brand,
launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—
or anything in between—_Branding For Dummies_ makes it fast and easy.

Authors

**Bill Chiaravalle** served as Creative Director with world-renowned brand strategy
and design firm Landor Associates before founding Brand Navigation, which has been
honoured with numerous branding, design, and industry awards. 

**Barbara Findlay Schenck** is a nationally recognised marketing specialist and 
the author of several books, including _Small Business Marketing Kit For Dummies_.