# Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations

- Link: https://fundraising.co.uk/books/black-tie-optional-complete-special-events-resource-nonprofit-organizations/
- Published: 2007-07-28T13:10:00+01:00
- Author: Howard Lake

**Regardless of the kind of big event your organisation has planned for its next
fundraiser, everything you need to know and do is in this thorough and essential
handbook.**

Now in a second edition, _Black Tie Optional_ demystifies the process and makes 
it as easy as possible to have a successful event that generates money as well as
new supporters.

Authors and industry experts Harry Freedman and Karen Feldman cover all the angles
and show you how to:

 * Decide on the best kind of event for your organisation
 * Select the best location and date for your event
 * Develop budgets
 * Reach and book celebrities
 * Create invitations and get publicity
 * Set ticket prices
 * Organise and motivate your committees

This handy, how-to manual takes you step by step through the entire process of selecting
and producing simple and complicated events and arms you with all the information
you need, including practical advice, real-world examples from actual events, summary
checklists, and worksheets. _Black Tie Optional_ is destined to become your dog-
eared blueprint for making money and allies in the name of your cause.

## About the authors

**Harry A Freedman** is President and CEO of Strategic Initiatives, based in Philadelphia,
Pennsylvania. His company provides fundraising counsel for nonprofit organisations
planning and implementing special events. A fundraising and marketing professional
for more than two decades, Freedman is an active member of the Association of Fundraising
Professionals, serving on the organisation’s International Conference Education 
Advisory Committee. 

**Karen Feldman** is an award-winning journalist whose work has appeared in newspapers
and magazines across the United States and Canada.