# Big Good: Philanthropy in the Age of Big Data & Cognitive Computing

- Link: https://fundraising.co.uk/books/big-good-philanthropy-in-the-age-of-big-data-cognitive-computing/
- Published: 2018-01-12T08:27:20+00:00
- Author: Howard Lake

**Big Good – Philanthropy in the Age of Big Data & Cognitive Computing is written
for the people who need actionable insights to help them meet the challenges of 
their organisation’s mission.**

David M Lawson’s book aims to help NGO leaders, staff, and supporters understand
what makes big data and cognitive computing different, and how it can be applied
to their important work.

This is not a “how-to” but rather a “why-do” book, designed to spark your imagination
and get you excited about embracing the most transformational technology yet created.

> My book, Big Good – [#Philanthropy](https://twitter.com/hashtag/Philanthropy?src=hash&ref_src=twsrc%5Etfw)
> in the Age of [#BigData](https://twitter.com/hashtag/BigData?src=hash&ref_src=twsrc%5Etfw)&
> [#CognitiveComputing](https://twitter.com/hashtag/CognitiveComputing?src=hash&ref_src=twsrc%5Etfw)
> is on Amazon pre-pub [https://t.co/qMjXjZ766Y](https://t.co/qMjXjZ766Y) [pic.twitter.com/lDd7fnJhly](https://t.co/lDd7fnJhly)
> — David Lawson (@Lawson_David) [September 16, 2017](https://twitter.com/Lawson_David/status/909082354932740096?ref_src=twsrc%5Etfw)

 **David M Lawson** is an experienced leader in bringing technology and insights
to the philanthropic community. He created the first asset-based wealth screening
service as well as the first software to manage screening data. In 1997, he founded
Prospect Information Network (P!N), which became the largest wealth screening company
before being purchased in 2004.

He is CEO and co-founder of NewSci, LLC. In 2014 he was one of the first developers
to be given access to use IBM Watson. 

![Author profile for David Lawson, author of Big Good](https://wfay6x.infiniteuploads.
cloud/2018/01/big-good-philanthropy-author-profile-1024x766.jpg)

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