# The Audience: Marketing in the Age of Subscribers, Fans & Followers

- Link: https://fundraising.co.uk/books/audience-marketing-age-subscribers-fans-followers/
- Published: 2017-02-14T22:47:35+00:00
- Author: Howard Lake

**Every company needs audiences to survive.  They are where you find new customers
and develop more profitable relationships.  And yet, most companies today treat 
their email, mobile, and social media audiences like afterthoughts instead of the
corporate assets they are. **

With _Audience_, Jeff Rohrs seeks to change this dynamic through adoption of _The
Audience Imperative_.  This powerful mandate challenges all companies to use their
paid, owned, and earned media to not only sell in the short-term but also increase
the size, engagement, and value of their proprietary audiences over the long-term.

As content marketing professionals have discovered, the days of “build it and they
will come” are long gone.  If you’re looking for a way to gain a lasting advantage
over your competition, look no further and start building your email, Facebook, 
Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

“This is a strategic book, a plea to recognise (before it’s too late) the value 
of earning audience engagement. In many ways, it’s the latest chapter following 
the line of thought I introduced in _Permission Marketing_.”
**—Seth Godin**