# Asking: A 59-Minute Guide to Everything Board Members, Volunteers and Staff Must Know to Secure the Gift

- Link: https://fundraising.co.uk/books/asking-a-59-minute-guide-to-everything-board-members-volunteers-and-staff-must-know-to-secure-the-gift/
- Published: 2013-03-26T23:16:00+00:00
- Author: Howard Lake

**What do your board members fear most, public speaking or asking for money?**

Perhaps Toastmasters International can help them with the former, but there’s no
doubt _Asking_, by Jerold Panas, will temper if not vanquish their fear of asking.
It’s why_ Asking_ is “the top-selling book in the history of fundraising”.

What _Asking_ convincingly shows – and one reason staff will applaud the book and
board members will devour it – is that it doesn’t take stellar sales skills to be
an effective asker. Nearly everyone, regardless of their persuasive ability, can
become a highly successful fundraiser if they follow a few step-by-step guidelines.

## About Jerold Panas

The late Jerold Panas was among a small handful of the grandmasters of American 
fundraisers. He was considered one of the top writers in the field and a number 
of his books have achieved classic status. Hailed by Newsweek as “the Robert Schuller
of fundraising,” Jerry was a favourite speaker at conferences and workshops throughout
the nation. 

He was executive partner of Jerold Panas, Linzy & Partners, one of the USA’s largest
firms specialising in campaign services and financial resource development. 

He was [honoured by the AFP](https://fundraising.co.uk/2014/03/26/jerold-panas-honoured-afp-service-fundraising/)
in 2014 for his services to fundraising.

## Other books by Jerold Panas

 * **[How to create lifelong donors through monthly giving](https://fundraising.co.uk/books/how-to-create-lifelong-donors-through-monthly-giving/)
 * **[Born to raise: what makes a great fundraiser is what makes a fundraiser great](https://fundraising.co.uk/books/born-to-raise-what-makes-a-great-fundraiser-what-makes-a-fundraiser-great/)**