# Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges, and Transformations

- Link: https://fundraising.co.uk/books/artificial-intelligence-in-the-cultural-and-creative-sectors-opportunities-challenges-and-transformations/
- Published: 2025-11-13T11:27:00+00:00
- Author: Howard Lake

**The first comprehensive, interdisciplinary examination of how AI is reshaping 
the creative and cultural sectors — essential reading for charity arts and heritage
organisations navigating the opportunities and risks that these technologies present.**

This edited volume explores how AI is redefining the creative and cultural sectors,
reshaping how content is produced, distributed, experienced and managed. Spanning
areas such as publishing, heritage, music, performance and design, it offers the
first comprehensive, interdisciplinary examination of AI’s impact across these diverse
fields as the technologies become increasingly embedded in both creative and operational
processes.

Organised into six sections, the book addresses AI and artistic creation; AI’s impact
on audiences and cultural experiences; the implications for cultural heritage institutions;
AI in the music and performance industries; brand management and luxury; and the
evolving questions of digital identity, metahuman artists and artistic agency. An
afterword by William J. Byrnes provides a concluding perspective on the sector as
a whole.

For those working in arts charities, heritage organisations, museums and cultural
funding bodies, the book provides a timely framework for understanding both the 
creative possibilities and the strategic challenges that AI introduces — from questions
of authorship and authenticity to audience engagement, organisational change and
the ethics of automation.

## **About the editors**

**Marta Massi** is an Assistant Professor at Athabasca University, Canada. Her research
focuses on consumer behaviour, arts marketing and branding, and has been published
in leading journals including _Psychology & Marketing_ and the _Journal of Strategic
Marketing_. She previously edited the Routledge volume _Digital Transformation in
the Cultural and Creative Industries_.

**Marek Prokůpek** is an Associate Professor in Arts Management at KEDGE Arts School,
KEDGE Business School, France, and a member of the Creative Industries & Culture
Research Centre.

**Alessandra Ricci** is Fellow of Marketing Management at SDA Bocconi School of 
Management. Her research focuses on the high-end sector — including artisanship,
luxury and Made-in-Italy — through the lenses of marketing, sustainability and value
creation, with professional expertise in cultural heritage management and tourism.

**Maria Carmela Ostillio** is Associate Professor of Marketing and Sales at SDA 
Bocconi, where she directs the Brand Academy. Her expertise spans brand management,
direct marketing and marketing information systems.

**Also [available from Routledge](https://www.routledge.com/Artificial-Intelligence-in-the-Cultural-and-Creative-Sectors-Opportunities-Challenges-and-Transformations/Massi-Prokupek-Ricci-Ostillio/p/book/9781032835204).**