# The Artful Journey: Cultivating and Soliciting the Major Gift

- Link: https://fundraising.co.uk/books/artful-journey-cultivating-soliciting-major-gift/
- Published: 1998-03-30T08:36:00+01:00
- Author: Howard Lake

**Low on philosophy, high on nuts-and-bolts-this book fills an urgent void. Major
gifts is one of the most important factors in philanthropy. Strangely, there has
been a comprehensive and effective handbook published – until now [1993]. **

Here is an extensive review of strategic cultivation that moves a prospect to higher
and higher levels. The methodology is fail-proof and makes certain you keep on track.

If you’re already a gifted major gift fundraiser, you’ll want this book to make 
you better. If you’re just beginning, this will launch you to sure success. It is
ideal for both staff and volunteers.