# Advising Philanthropists: Principles and practice

- Link: https://fundraising.co.uk/books/advising-philanthropists-principles-and-practice/
- Published: 2022-11-29T08:31:17+00:00
- Author: Howard Lake

**Philanthropy advice is an emerging and important profession fuelled by demand 
from donors for support with their charitable giving. **

_Advising Philanthropists_ explores what the role of the philanthropy advisor entails,
the practicalities involved and the wide range of skills and knowledge needed to
start and excel at working with donors.

As well as explaining the key concepts, this accessible overview considers the challenges
that can be encountered in the role and the ethical dilemmas to be weighed. It is
illuminated by interviews with 40 philanthropy advisors from around the globe offering
unique and authentic accounts of this unsung profession.

Emma Beeston said:

> “We wrote this book to shine a light on the emerging profession of philanthropy
> advice – a valuable and growing part of the ecosystem supporting philanthropists.
> The book includes rich insights drawn from interviews with philanthropy advisors
> across the world…”

## About Emma Beeston and Dr Beth Breeze

**Emma Beeston** is an independent philanthropy advisor to philanthropists, families
and foundations. Her advice guides donors from exploring their values through to
implementing their giving to achieve their philanthropic goals. Emma specialises
in supporting those new to philanthropy and facilitating multigenerational giving.
Prior to her current role, Emma worked for grant-making organisations including 
BBC Children in Need, Lloyds Bank Foundation and Comic Relief.

Emma co-created with Beth Breeze the Advising Donors module for the Philanthropic
Studies master’s degree programme at the University of Kent. She is also a lecturer
on the Philanthropy, Grantmaking and Social Investment master’s degree programme
at Bayes Business School and a trainer with the Association of Charitable Foundations.
She wants philanthropy to be accessible to all and is co-founder of a giving circle,
Bath Women’s Fund.

**Dr Beth Breeze** has an international profile as an academic expert on philanthropy.
She worked as a fundraiser and charity manager for a decade before co-founding the
Centre for Philanthropy at the University of Kent in 2008, where she now leads a
team conducting research and teaching courses on philanthropy and fundraising.

She has written several books, including The New Fundraisers and In Defence of Philanthropy,
both of which won the Skystone Partners Prize for Research on Fundraising and Philanthropy.
She co-edited The Philanthropy Reader and co-authored Richer Lives: Why rich people
give, published by the Directory of Social Change. She has also written numerous
peer-reviewed journal articles and practitioner-facing reports on philanthropy, 
fundraising and volunteering, and regularly provides media comment and speaks at
charity sector conferences.

## ⏎ Reviews

“Advising Philanthropists situates the work of philanthropy advisors within the 
larger context of the sector to provide both practical advice and food for thought
for philanthropy advisors and consultants at all stages of their careers.”
**Jessica
Bearman**, Principal, Bearman Consulting LLC and Chair, National Network of Consultants
toGrantmakers

“By laying out the key principles, functions and ethical issues involved in advising
donors, Emma Beeston and Beth Breeze make enormous strides in establishing philanthropic
advisory work as a legitimate profession.”
**Melissa A. Berman**, PhD, Founding 
President and CEO, Rockefeller Philanthropy Advisors

“This is a coming-of-age reference guide for the philanthropy sector revealing the
professional toolkit of the 21st century philanthropy advisor. It uncovers how philanthropy
advisors help donors give money where it is needed most.”
**Cath Dovey**, Co-founder,
Beacon Collaborative

“Finally, a book about and for philanthropy advisors! This book is vital for all
philanthropy advisors, coaches and consultants. Whether you are just getting started
or a seasoned professional, Advising Philanthropists will help you understand and
improve your craft, and dramatically increase your impact with your philanthropic
clients. I highly recommend this book!”
**Kris Putnam-Walkerly**, Global Philanthropy
Advisor, Putnam Consulting Group

“Thought-provoking, practical, expert and beautifully written. An absolute must-
read for anyone who works with donors, so they can have great conversations about
philanthropy.
**Lyn Tomlinson**, Head of Impact and Philanthropy, Cazenove Capital

“To use the phrase of the moment – I feel seen! The authors have shone a light on
the practice of philanthropy advice and its challenges. This book is an essential
guide for community foundation professionals and others who seek to harness donor
generosity to do good.”
**Rob Williamson**, CEO, Community Foundation Tyne & Wear
and Northumberland

##  Excerpt

**What do philanthropy advisors do?** (from chapter 2 _Understanding the role of
the philanthropy advisor_)

Despite the role’s historical roots, explored in chapter 1, most philanthropy advisors
still spend time having to explain to friends and family –as well as potential clients
and those who could make referrals – what exactly it is that they do and why this
might be a necessary and valuable service. There is an understanding that financial
advice comes with a fee, but charging people for advice on how to give to charity
seems to set a discordant tone.

Danielle Khordi at the philanthropy consulting company Geneva Global identifies 
two common and conflicting misconceptions: social change is either too important
to outsource to advisors or it’s a hobby that does not require professional input.
People with this second view consider philanthropy advice to be an imaginary career:“
This group usually wants to nudge me into admitting that we just charge exorbitant
fees to provide impractical advice from an ivory tower.” Given that philanthropy
advisors do exist and, as we saw in chapter 1, that a number of drivers are increasing
their number, their services are clearly in demand. So let us turn to what they 
actually do.

Reproduced with permission and excerpted from [_Advising Philanthropists: Principles and practice_](http://www.dsc.org.uk/aph)
by Emma Beeston and Beth Breeze © 2023 Directory of Social Change

## Look inside

You can also explore a page-turning [Look Inside version](http://www.dsc.org.uk/3d-flip-book/advising-philanthropists-look-inside)
of the book at DSC.

## Listen to Emma Beeston

Emma Beeston spoke about the new book on the **Charity Impact** podcast with Alex
Blake at KEDA Consulting.
