# Advertising for People Who Don’t Like Advertising

- Link: https://fundraising.co.uk/books/advertising-for-people-who-dont-like-advertising/
- Published: 2018-07-17T13:10:48+01:00
- Author: Howard Lake

**Advertising For People Who Don’t Like Advertising is a book about a communications
agency that doubts most communications.**

KesselsKramer’s scepticism has “led to a style of advertising which aims to be human
and truthful. Sometimes, it succeeds. Sometimes, it doesn’t.”

KesselsKramer documents its creative efforts in this book, offers advice, and reaches
out to sceptics whom it admires.

This is a book by a company that dislikes advertising as much as anyone. Nevertheless,
it makes adverts. It has worked with global brands to produce fashion collections
and promoted a town with a mass wedding. It creates advertising with more human,
truthful communications. The company’s name is KesselsKramer.

This book describes how to make something you like out of something you don’t. As
well as drawing on its own experiences, KesselsKramer listens and learns from those
who doubt the advertising industry.

Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman
discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism
grow up.

Advertising for People Who Don’t Like Advertising is partly a creative handbook 
and partly an attempt to make the world a very slightly better place. It’s intended
for anyone who has ever hated a web banner or zapped an ad break.

 

 * ![Don't brainstorm. Image from book by Kresselskramer.](https://wfay6x.infiniteuploads.
   cloud/2021/08/advertising-for-people-who-dont-like-advertising-inside2.jpg)
 * ![KesselsKramer is wrong - image from book](https://wfay6x.infiniteuploads.cloud/
   2021/08/advertising-for-people-who-dont-like-advertising-inside.jpg)