# Achieving Excellence in Fundraising

- Link: https://fundraising.co.uk/books/achieving-excellence-in-fundraising/
- Published: 2022-02-23T14:02:00+00:00
- Author: Howard Lake

**Strategies and concepts for mission-based fundraising**

From the world’s first school of philanthropy, _Achieving Excellence in Fundraising_
is the leading fundraising textbook based on research and steeped in practical expertise.
It has long been the go-to reference for fundraising principles, concepts, and techniques.

Topics include donor motivations and behaviours, engaging donors at all levels, 
inclusive and ethical fundraising, and more, with contributions from noted experts
in the field. You’ll gain insight into the practice of fundraising and the fundraising
cycle, reinforced by discussion questions, application exercises, and research-based
recommendations.

This 5th edition of _Achieving Excellence in Fundraising_ is reimagined to meet 
the needs of today’s fundraisers, their nonprofit employers, and the causes they
serve, while maintaining key concepts that stand the test of time. Compelling and
timely topics new to this edition include donor-advised funds, crowdfunding, raising
money in challenging times, fundraising for social advocacy, and more. The needs
of fundraising educators are also a central consideration in the book’s organisation
and contents. Discover why _Achieving Excellence in Fundraising_ is the leading 
textbook and reference in the field!

 * Learn the key principles and techniques of philanthropic fundraising, from the
   experts at the Indiana University Lilly Family School of Philanthropy
 * Consider today’s most pressing issues in fundraising—using research and data 
   to inform practice, engaging a diversity of donors, expressing gratitude effectively,
   and much more
 * Utilise research-based fundraising strategies to enhance the success of your 
   organisation’s efforts and to achieve your professional goals

Chapters are written by faculty, alumni, and associates of the prestigious Lilly
Family School of Philanthropy.

## Reviews

“Timely and timeless! The authors present fundamentals and frameworks that will 
hone and refine the skills of experienced practitioners and inspire those new to
the profession to do this work with confidence and compassion.”
**James H. Moore,
Jr.,** President & CEO, University of Illinois Foundation

“In this fifth edition, _Achieving Excellence in Fundraising_ provides a comprehensive
framework for all nonprofit organizations to design and implement a fundraising 
strategy that engages today’s donors and transforms institutions and the communities
they serve.”
**Helene D. Gayle,** President & CEO, The Chicago Community Trust