# A Guide to Fundraising at Historically Black Colleges and Universities: An All Campus Approach

- Link: https://fundraising.co.uk/books/a-guide-to-fundraising-at-historically-black-colleges-and-universities/
- Published: 2012-01-16T18:03:00+00:00
- Author: Howard Lake

**_A Guide to Fundraising at Historically Black Colleges and Universities_ is a 
comprehensive, research-based work that brings the best practices and expertise 
of seminal professionals to the larger Black college environment and beyond. **

Drawing on data-driven advice from interviews with successful Black college fundraisers
and private sector leaders, this book gives practitioners a comprehensive approach
for moving away from out-of-date approaches to improve their institutions.

This practical guide includes:

 * An All Campus Approach―Discussion goes beyond alumni fundraising strategies to
   address the blended role that faculty, administrators, and advancement professionals
   can play to achieve fundraising success.

 * Practical Recommendations―End-of-chapter suggestions for quick reference, as 
   well as recommendations integrated throughout.

 * Best Practices and Examples―Data-based content to strengthen fundraisers’ understanding
   of institutional advancement and alleviate uncertainties.

 * Examples of Innovative Approaches―An entire chapter outlining successful innovative
   fundraising and engagement programs at various institutions.

 * Extensive Appendices―Useful resources related to grant procurement, endowments,
   alumni giving, enrollment and retention, financial aid, and other helpful HBCU
   information.

Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit
from the compelling recommendations offered in _A Guide to Fundraising at Historically
Black Colleges and Universities._

**Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy
for Educational Advancement**

## Reviews

“Today and for the foreseeable future, our nation needs HBCUs, and what so many 
HBCUs need is substantially larger and dependable funds. Applause for Gasman and
Bowman for their practical and research-based guide to raising such funds.”
**Johnnetta
Betsch Cole**, President Emerita of Spelman College and Bennett College for Women

“This book is rich with strategies, ideas, and examples. The authors offer clear
and practical advice based on solid research to help these critically important 
institutions build strong, comprehensive, and effective fundraising programs.”
**
John Lippincott**, President of the Council for Advancement and Support of Education