# A Better Way to Fundraise: Treat Every Donor Like a Major Donor

- Link: https://fundraising.co.uk/books/a-better-way-to-fundraise-treat-every-donor-like-a-major-donor/
- Published: 2026-03-10T10:57:11+00:00
- Author: Howard Lake

**A Better Way to Fundraise: Treat Every Donor Like a Major Donor: How AI is Enabling
Major Giving at Scale – And Reshaping the Future of Philanthropy**

Derric Bakker of DickersonBakker sets out how artificial intelligence is reshaping
the future of major giving, and why charities must rethink their relationship with
every donor.

_A Better Way to Fundraise: Treat Every Donor Like a Major Donor | How AI is Enabling
Major Giving at Scale – And Reshaping the Future of Philanthropy_ sets out Bakker’s
argument that the traditional “one size fits all” model of donor communications 
is collapsing, and that AI now offers a route to mass personalisation that could
transform fundraising performance.

Fundraising as we know it is losing effectiveness, he argues.

Donor retention is declining. Acquisition costs are rising. Traditional campaign
models are straining under fatigue and fragmentation.

In _A Better Way to Fundraise_, Derric Bakker argues that the future belongs to 
organizations that treat every donor like a major donor, leveraging AI to transform
relationship-based fundraising into an **operating system** practiced at scale.

At the center are** seven core major gift behaviours**, once reserved for top donors,
that can now extend across an entire donor base, embedding dignity, alignment, and
long-term partnership into daily operations.

This is not a tactical manual. It is a reframing work for CEOs, boards, and development
leaders who sense the old models are no longer working.

The future of fundraising will not be defined by who sends more appeals, but by 
who builds deeper relationships, through an operating system designed for scale.

## About Derric Bakker

Bakker is CEO of DickersonBakker, a North Carolina-based fundraising consultancy
with nearly 40 years’ experience working with nonprofits across the US and internationally.
He has raised major gifts, coached fundraisers across the country, and writes and
teaches regularly on major gift strategy. In 2022, he partnered with Andrew Olsen
to launch a direct response fundraising division at the firm.[](https://fundraising.co.uk/books/a-better-way-to-fundraise-treat-every-donor-like-a-major-donor/void(0))

## **Reviews**

“This is the most important book on fundraising strategy I’ve read in years. Derric
Bakker shows what sustainable fundraising requires today – major giving isn’t just
a tactic or department; it is the operating system through which fundraising strategy
and culture align”.
**Chip Grizzard, Philanthropic Advisor & Author**“A Better Way
to Fundraise is exceptionally well written and genuinely enjoyable to read. Derric’s
message is urgently relevant for both faith-based and secular organisations. CEOs
and Boards should buy this book in multiples and make it required reading for their
organisations”.**Dr. Roy L. Peterson – Former CEO, Wycliffe & American Bible Society**“
This book arrives at exactly the right moment. Derric Bakker shows how AI is reshaping
fundraising – not by replacing human relationships, but by extending major giving
practices at scale. This framework is both directionally right and exactly what 
nonprofit leaders need now”.**Nathan Chappell, Chief AI Officer, Virtuous**

“A timely and compelling call to rethink generosity. This book challenges leaders—
in secular and sacred spaces — to move beyond outdated models and embrace a new 
approach rooted in alignment, dignity, and sustainability”.
**Tracy Thomas, CDO,
Museum of the Bible**

“In this masterpiece of a book, Derric Bakker’s trademark style of sharing engaging
front-line stories woven through thought-provoking strategic and visionary insights
is on full display. I seriously couldn’t put it down”.
**Mike Buwalda – Founder,
Money for Ministry**

“A monumentally important book in the world of fundraising. Derric Bakker calls 
leaders back to what matters most — authenticity, transparency, and real impact —
making a compelling case that treating every donor like a major donor is essential
for engaging the next generation”.
**Greg Forney – CDO, Phoenix Rescue Mission**

This book calls us back to a new golden rule in philanthropy — where every donor
deserves the dignity and partnership we reserve for major givers. Derric Bakker 
shows how we can use AI to make this both scalable and practical today.
**Trish 
Davis, VP Major Gifts & Planned Giving, Susan G. Komen**

“Derric is the right leader with the right message for this moment in fundraising.
His vision blends AI with human heart and intuition in ways that will strengthen
ministries for generations”.
**Sam Edwards, Director of Business Development, Citygate
Network**

**Author bio:** Derric Bakker has spent more than thirty years in fundraising as
a practitioner, consultant, and agency leader. He is CEO of DickersonBakker, a nationally
recognized advancement solutions firm. Derric has raised major gifts, coached fundraisers
across the country, and writes and teaches regularly on major gift strategy. In 
2022, he partnered with Andrew Olsen to launch a direct response fundraising division
at the firm.

**The book is available as a Kindle ebook from [Amazon.co.uk](https://amzn.to/4db0EXA).**