# 92 Strategies for Marketing Planned Gifts

- Link: https://fundraising.co.uk/books/92-strategies-marketing-planned-gifts-major-gifts-report/
- Published: 2013-08-21T17:23:00+01:00
- Author: Howard Lake

**Originally published by Stevenson, Inc., this practical resource assists nonprofit
leaders and professionals in discovering new and better ways of identifying, cultivating,
and successfully soliciting more planned gifts. **

In addition to actionable tips and techniques, this resource provides examples from
other charities and nonprofit organisations as well as useful forms and brochures.

Important topics covered include:

 * Strategies for promoting bequests
 * Incorporating planned giving into capital campaigns
 * Developing planned giving marketing plans
 * Acquiring testimonials
 * Identifying planned gift expectancies
 * Planning guidebooks
 * Attracting planned gifts
 * Life insurance gifts
 * Residual bequests
 * Preserving planned gift expectancies
 * Prospect management
 * Referral forms
 * Donor/prospect communication
 * Employee giving

Published in the [Major Gifts Report series](https://www.wiley.com/en-gb/The+Major+Gifts+Report-c-5079)
by Wiley.