# 10 Critical Factors in Fundraising: The Little Green Book for Chief Executive Officers

- Link: https://fundraising.co.uk/books/10-critical-factors-fundraising-little-green-book-chief-executive-officers/
- Published: 2012-10-19T20:47:00+01:00
- Author: Howard Lake

**_10 Critical Factors in Fundraising_ outlines a crash course in the art of raising
gift support for schools, colleges, universities, and other types of nonprofit organisations.**

Although designed especially for presidents and chief executive officers, the book
will be of great interest to trustees and development personnel who are charged 
with the task of raising more funds for their respective organisations.

The book focuses on the ten most critical elements in any organisation’s development
programme.

The author served as president and chief executive of Oklahoma Christian University
for 21 years and as Chancellor for a further five years.