# WWF UK’s Nature’s Invoice targets City leaders

- Link: https://fundraising.co.uk/2026/09/16/wwf-uks-natures-invoice-targets-city-leaders/
- Published: 2026-09-16T11:37:58+01:00
- Author: Howard Lake

**WWF UK has taken a new campaign directly to business leaders in London’s financial
district, using digital advertising in Canary Wharf and in the financial press to
challenge corporate leaders over the economic costs of nature loss and climate change.**

## An invoice from nature

The creative, appearing on screens at Canary Wharf’s Elizabeth Line station and 
in placements in The Economist and the Financial Times, presents business and financial
leaders with an invoice from nature itself. In place of line items and charges, 
the ads feature endangered wildlife, extreme flooding and wildfires, each stating
a rising ‘total cost of inaction’.

![WWF UK Nature's invoice, showing electricity pylon in the background.](https://
wfay6x.infiniteuploads.cloud/2026/09/D6_080926_WWF-Natures-Invoice_02.jpg)

Image: WWF UK’s Nature Invoice

![WWF UK Nature's invoice, showing a stop sign as the background.](https://wfay6x.
infiniteuploads.cloud/2026/09/D6_080926_WWF-Natures-Invoice_02-v2.jpg)

Image: WWF UK’s Nature Invoice

![WWF UK Nature's invoice, showing young orangutan in a tree.](https://wfay6x.infiniteuploads.
cloud/2026/09/D6_080926_WWF-Natures-Invoice_01.jpg)

Image: WWF UK’s Nature Invoice

One version features a young orangutan, with ‘Endangered’ listed as the quantity.
Another, showing a wildfire, cites the estimated €180 billion (£155 billion) cost
of extreme heat to the EU economy this year, a figure WWF attributes to [Triodos Bank](https://www.triodos.co.uk/articles/2026/is-the-hot-weather-cooking-our-economy).
A third, on flooding, notes that one in five properties in England is at risk, citing
the government’s 2024 national flood and coastal erosion risk assessment.

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## ⏎ The case WWF is making to business

[WWF](https://fundraising.co.uk/tag/wwf/) cites World Economic Forum estimates that
half of global GDP is dependent on nature, and points to this summer’s UK heatwaves
and drought, and extreme weather affecting agriculture, productivity, supply chains
and insurance costs, as evidence that the risks are immediate rather than distant.

**Rob Wood**, Head of Partnership and Business Communications at [WWF](https://wwf.org.uk),
said:

> “The cost of nature loss and climate change on businesses and economies is loud
> and clear… Nature’s Invoice reminds us that the total cost of inaction on climate
> change is increasing at a devastating rate… we would like to see companies advocating
> together and support nature recovery, it’s bad business not to.”
> WWF says it is calling on businesses to work together to protect and support the
> recovery of nature, rather than treating the costs of its loss as unavoidable.

 * **[WWF UK launches monthly subscription product](https://fundraising.co.uk/2019/12/05/wwf-uk-launches-monthly-subscription-product/)(
   5 December 2019)
 * **[Collective noun animal posters raise funds for WWF UK](https://fundraising.co.uk/2013/10/24/collective-noun-animal-posters-raise-funds-wwf-uk/)(
   24 October 2013)**
 * **[6 environmental charities receive £2 million of outdoor advertising](https://fundraising.co.uk/wp-admin/post.php?action=edit&post=315604)(
   17 March 2022)