# JustGiving marks two-day London Marathon by donating £25k

- Link: https://fundraising.co.uk/2026/07/05/justgiving-marks-two-day-london-marathon-by-donating-25k/
- Published: 2026-07-05T08:37:00+01:00
- Author: Howard Lake

**Charitable fundraising site JustGiving is marking the announcement that the 2027
London Marathon will take place over two days by pledging to donate £5 to each of
the first 5,000 fundraising pages created for the 2027 London Marathon. This represents
a total of £25,000 to help kickstart the keenest fundraisers’ efforts.**

The £5 donations will automatically be donated to the first 5,000 fundraising pages
created from July 1 for either day of the [2027 London Marathon](https://fundraising.co.uk/2026/06/26/tcs-london-marathon-to-run-over-two-days-in-2027/).
The incentive is designed to help runners meet and exceed their targets, whilst 
supporting thousands of charities on JustGiving. 

Many event fundraisers find it hard to get started and JustGiving has shared tips
and made donations like this before to help some of them avoid the zero total figure
on their fundraising pages.

## Advertisement

For the 2026 event a **record-breaking £44 million was raised on JustGiving** with
the average amount raised by fundraisers on the platform surpassing £2,900, up 14%
when compared to the previous year. All figures include Gift Aid.

Individuals fundraising for a charity can create their [2027 London Marathon page](https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.justgiving.com%2Fevents%2Flondon-marathon&data=05%7C02%7Chlake%40fundraising.co.uk%7C91d19c0020854157c1c608ded751b196%7Cf9b3dbf1956844958ca296ce71099372%7C0%7C0%7C639184943461418520%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=sU1Z%2BhVPMFVGR6oLj3g1MCqScIl1kFaB9CRJA%2FWOkCM%3D&reserved=0)
on JustGiving now.

**Pascale Harvie**, President and General Manager at [JustGiving](https://fundraising.co.uk/tag/justgiving/),
said: 

“Having the London Marathon extended to a two‑day event is brilliant news for fundraisers
and the charity sector. This year, we were blown away by the record‑breaking sum
raised by more than 14,000 fundraisers on JustGiving. Their dedication and generosity
generated extraordinary impact, driving essential funding for nearly 3,000 charities
across the UK and beyond.

“With the event now taking place across two days, thousands more runners will have
the chance to experience an incredible race and raise vital funds for the causes
that matter most to them.

“Our £25,000 incentive is designed to give runners an early boost, helping them 
feel confident and motivated to start their marathon fundraising journey in support
of the causes close to their hearts.” 

Other fundraising platforms are available for fundraising for events such as the
TCS London Marathon. JustGiving has now helped raise more than £7 billion for good
causes “in almost every single country in the world”.

 * **[Nominations open for 2026 JustGiving Awards](https://fundraising.co.uk/2026/04/28/nominations-open-for-2026-justgiving-awards/)(
   28 April 2026) **

 * **[Sponsored fundraisers raise £18,630 for Fight for Sight in 2003](https://fundraising.co.uk/2003/12/11/sponsored-fundraisers-raise-18630-fight-sight-2003/)**(
   11 December 2003)
 * **[TV vet urges marathon effort for PDSA](https://fundraising.co.uk/2008/12/17/tv-vet-urges-marathon-effort-pdsa/)**(
   17 December 2008)
 * **[Marathon runner appeals for support with GPS image](https://fundraising.co.uk/2009/01/14/marathon-runner-appeals-support-gps-image/)**(
   14 January 2009)
